Promo & Activation Grand Prix: Sorry I Spent It On Myself (Adam&EveDDB London)
Direct Grand Prix: Magic of Flying (OgilvyOne London)
Creative Effectiveness Grand Prix: Guilt Trips (McCann Melbourne)
PR Grand Prix: Chipotle The Scarecrow (Creative Artists Agency)
Promo & Activation Silber: Pro Infirmis Mannequins (Jung von Matt/Limmat)
Promo & Activation Silber: Classical Band Merchandise (FCB Zürich)
Promo & Activation Bronze: MTV Emography (FCB Zürich)
Hintergründe zur Arbeit in der "Promo & Activation"-Jury gibt's in unserem Interview mit Dennis Lück.