“The idea was to make the most fanatical supporters aware and help in some way to bring peace to stadiums,” wird Aricio Fortes von Ogilvy im Guardian zitiert. “At the end of the day, no one wants to fight in front of a mother, especially his own.”
Die letzte Zusammenarbeit zwischen Ogilvy und dem Sport Club Recife, "Immortal Fans", brachte der Agentur den Promo-Grand-Prix bei den Cannes Lions 2013.
